Pranav Mhatre

Conducted deep-dive analysis to understand new vs. returning users’ behavior across different sections of the website, identifying key areas to improve KPIs like Visits, MAU, Exports, and Registrations across the site. Created dashboards on Adobe Analytics and Amplitude for reporting international market performance, shared with international team stakeholders on a weekly basis, providing detailed reporting on L1 KPIs. Conducted deep-dive analysis for bot traffic detection on Adobe Analytics and excluded those from reporting at the product level. Collaborated with product managers to understand problem statements, size opportunities, analyze conversion and traffic drop-offs, and conduct A/B tests to optimize UI/UX and content personalization on the website. Worked on various types of reporting – Traffic, Conversions, Campaign performance, deep-dive reporting on Adobe Analytics, Amplitude, App Store, Google Play Console, Power BI, Google Search Console, TRON.

Analyzed and solved business problems for Android, iOS, and website platforms using Adobe Analytics, Adobe Target, Medallia, and Glassbox. Conducted A/B testing and data-driven ideations, testing, and personalization on Adobe Target. Optimized the journey by implementing A/B tests, resulting in a 350% improvement in credit card application starts, completions, and approval rates.

Managed Google Ads, Meta Ads, Flipkart, Amazon, Bing Ads, and Shopping Ads to strategize and execute paid media campaigns. Prepared media plans, budgeting strategy, campaign strategy, and reporting.

Managed digital media campaigns (search, display, shopping), SEO, and email marketing. Developed strategies for clients and implemented tagging via Google Tag Manager (GTM) and third-party pixel setup. Set up email marketing automation, which increased return users' purchases by 21% and implemented a chatbot that improved leads by 115%, content optimization, marketing campaign reports using Google Analytics and Data Studio.

Worked on SEO (on-page, off-page, technical SEO, local SEO), social media, and Google Analytics projects.