Parth Dhulekar

Curating CRM calendar and creating email marketing automations on WebEngage for a target audience of 5 Cr+ Cloud and Data Analytics professionals. Coordinating with sales and designers to create a voice for the brand which catches more relevant eyes and results in more conversions. Managing the CRM, Google ads and social media efforts for Cloud and Data programmes.

Administrating and optimizing Google Ads account for Lead Generation for the B2B SaaS company and attaining 4x ROAS for 2022-23, with marketing impact in sales worth over $800,000 in revenue. Salesforce administration, which entails setting up the automations and integration with Outreach, Mailchimp, Linkedin SalesNav for lead generation and email campaign automation. Also, creating sales performance reports for stakeholders and management. Setting up GA4 along with events and administrating GTM. Created and analyzed Management reports for monthly and quarterly performance of marketing efforts for high ROAS from marketing spend. Optimizing the ORM of the company on platforms like G2 and Capterra, and partnering with them to run PPC bidding campaigns. Creating Automated Email Marketing campaigns for engagement of C-Suite professionals with the company resulting in 250% increase in performance MoM. Working with the design team to curate new dynamic page layout and content, which includes over 5 million pages. Implemented A/B testing to optimize website design and user experience, resulting in a 400% increase in website traffic and 100 more organic leads daily in 2022 versus 2021.

Strategizing and implementing Search Arbitration Google Ads for data and marketing professionals and maintaining a 5x ROAS through Google Adsense. Running email marketing campaigns for publishers in the US and EMEA region for their programmatic division (vdo.ai). Daily Analysis and reporting of Demand generation performance report and creating further strategy to increase the ROAS. Partnering with publishers like MHTWYAT and Newsweek to create media Strategy for their website. Increased their monthly revenue via programmatic channels by $5000 a day.

Increased customer satisfaction of over 250 US SMBs through technical resolutions to problems arising from handling Google My Business listings and Google Ads campaign. Optimizing Google Ads Campaign for US based professionals by providing them best practices to maintain a Google ad account. Helping US based SMBs in following the best SEO practices while running a storefront business, which ranged from their to optimizing Google My Business listing.

Monitored furnace operations, marketing Content and voice of the brand of a short-lived self-made startup which helped me with understanding of user behavior and demand generation. Handling all social media and optimizing Search engine console for the website’s SEO performance. Partnered with over 130+ fitness institutions in Noida and East Delhi and provided a one-stop solution for searching gyms, yoga centers, sports complexes, etc. Implemented Google Analytics and Google Tag Manager to generate detailed and informative data for the stakeholders.