Pankaj Singh

Identifying growth opportunities in various marketing channels; Creating extensive MS Excel/Google Sheets reports; Working on Tableau to visualize data; Conducting competitor analysis.

Media Planning country-wise and allocating budgets to various channels based on analysis of KPIs such as Quality of Leads, requirements, number of leads, Conversion Rate, CTR etc. Worked for US, UK, CA, South America, Europe, APAC, MENA, Nordics etc. Fulfilling various target requirements based on Age, Gender, Location, behavior etc. Creating and managing PPC campaigns for global countries. Running Google Ads, Facebook Ads, Bing Ads, and Programmatic Campaigns. Creating MS excel reports with formulas, pivot tables, vlookup, and macros. Working on SQL queries to analyze leads in databases. Media buying from external publishers for lead generation, including prospecting new suppliers, determining objectives and workflow, negotiating rates on various targeted objectives, supporting campaigns, quality control, confirming results, creating purchase orders in NetSuite, and collaborating with the finance team globally. Working on Python codes for pixel placements.

Creating and managing PPC campaigns for India as well as global locations. Working on Google AdWords, Google Analytics, Bing Ads, LinkedIn Ads, Facebook Ads, and Amazon Marketing Services. Created Media Plans and managed PPC campaigns for various leading domains in real estate, education, e-commerce, health, etc. Worked with clients such as GMAT, Legrand, DMTI, LIVING FOODZ, Fruit of the Loom, Voxpop, Singer India, Optimum Nutrition (ON) and Kores. Creating reports on Microsoft Excel, PowerPoint, and Google Data Studio.

PPC Account Manager for leading websites www.compareraja.in and www.couponraja.in. Creating Excel and Google Sheet reports for management and making PowerPoint presentations.

Part of an e-commerce company. Creating and managing Google AdWords campaigns. Implementing Remarketing and Google Analytics tracking code on websites and verifying the same with Google Tag Assistant. Working with Google Merchant Centre. Analyzing the performance in Google Analytics and generating reports. Managing Catalog and Inventory in Shopify and UniWare respectively.

Setting up digital marketing campaigns.

Extensive use of Microsoft Excel and Google AdWords Keyword Planner. Keyword optimization for Parked Domains obtaining the set of top keywords having the best combination of Relevance, Competition, Monthly searches & CPC. Submitting various blogs using the WordPress model. Doing Off-Page SEO of certain websites, where I did Questions and Answers, Forum Posting, Social Bookmarking & Blog Commenting.