Payal Mehta

Spearheaded multi-channel lead generation (LinkedIn, email, cold calling) to identify and qualify key prospects across the UK, Canada and US markets. Conducted in-depth market research to build and nurture a pipeline of C-level prospects within target verticals, primarily Healthcare, BFSI, and Retail. Successfully set up an average of 10+ quality appointments per month for the senior sales team, directly contributing to the sales pipeline for Cybersecurity and AI solutions. Engaged with MSPs and MSSPs to promote vSOCBox, a unified Cybersecurity platform, tailoring outreach to specific market needs.

Managed the full-cycle sales development process, from prospecting and initial outreach to qualifying leads and scheduling appointments. Utilized platforms like Upwork, Freelancer, and LinkedIn Sales Navigator to generate leads for IT services, focusing on web development, mobile apps, and automation. Crafted and customized proposals and email campaigns to align with prospect needs, consistently meeting lead generation targets.

Developed foundational skills in IT services sales, contributing to lead generation efforts for software development projects. Supported the sales team by conducting preliminary market research and identifying potential prospects. Learned to effectively communicate technical service offerings to non-technical stakeholders and decision-makers.