Manvith K
@manvithk
Associate - Marketing Operations at Games24x7
Bangalore
Manvith is a marketing professional experienced in driving user retention and revenue growth through customized offer and communication campaigns. He specializes in marketing automation, campaign management, and data-driven analysis, utilizing tools like Tableau and SQL. His experience includes spearheading cross-functional initiatives and optimizing campaign performance across multiple channels to boost customer engagement and conversion rates.
Experience
Future ready talent intern
Microsoft
Developed a static website and an interactive report dashboard featuring COVID-19 data visualizations. Reduced data processing time through efficient utilization of Azure services and Power BI. Achieved improvement in data accessibility for the analytics team through the implementation of the interactive report dashboard.
Associate - Marketing Operations
Games24x7
Responsible for driving User Retention and Revenue Growth on RummyCircle. Ideating and executing customized offer and communication campaigns across multiple channels like SMS, Push Notification, Email, In-app communication zones. Collaborated closely with cross-functional teams including product, creative and data analytics to align marketing initiatives with business objectives.
Campaign Analyst-1
Epsilon India
Spearheaded Marketing Automation and Campaign Management, achieving an increase in engagement rates across multiple channels through meticulous execution. Developed, tested, and executed various campaigns resulting in an improvement in click-through rates and boost in overall customer engagement. Elevated engagement through rigorous A/B testing and data-driven analysis, contributing to an increase in conversion rates for comprehensive static and dynamic campaigns. Provided strategic counsel on campaign strategy, segmentation, personalization, and execution, leading to a improvement in customer retention. Utilized marketing automation and reporting software to meticulously track, measure, and analyze campaign performance, resulting in reduction of campaign execution time and informing future strategies. Collaborated closely with global teams to ensure successful campaign execution, consistently exceeding client expectations. Proactively identified opportunities for process enhancement, resulting in an improvement in campaign efficiency, and widely shared best practices.
Data Science Intern
SkillVertex
Designed a real-time, interactive dashboard for sales team members, streamlining access to Sales Insights data and eliminating the need for manual data collection. Employed AIMS grid, Tableau, and SQL to create an efficient decision support tool.
Education
Manipal Institute of Technology
BTech Mechanical Engineering
Mechanical Engineering
Minor Specialization in Digital Marketing (Jan’20 - Nov’20).
Delhi Public School
XII (CBSE)
Delhi Public School
X (CBSE)