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PRASHANT TIWARI

@prashant.tiwari

Marketing & Growth Manager

Bangalore

SpenzaKSIT

Prashant is a marketing and growth professional with expertise in running end-to-end campaigns, SEO, content marketing, and email marketing. He has experience in product marketing, app monetization, and paid advertising strategies. His background includes scaling traffic, improving conversion rates, and developing Go-To-Market (GTM) strategies for various SaaS and e-learning products.

Experience

Marketing & Growth

Spenza

•Apr 2022 - Present

Worked on GTM strategy and positioning for SaaS products. Owned Content, SEO, and email marketing channels, scaling daily site impressions from 0 to 10k and improving conversion ratio from 0 to 0.10%.

Founder's Office - Marketing & Growth

WhatsTool

•May 2023 - Mar 2024

Helped set up marketing, sales, and support processes. Owned marketing activities end-to-end, improving sign-ups by 700% and retention from 30% to 85%.

Digital Marketing Strategist

Zorba Consulting

•Oct 2020 - Dec 2020

Prepared GTM strategy for a new e-learning vertical. Implemented lead generation and conversion strategies with a 3x ROI. Managed end-to-end email and content marketing (Youtube, Medium, FB, Instagram & Linkedin).

Growth Hacking Intern

GreedyGame

•Mar 2020 - May 2020

Worked on yield optimization and ad strategy for major gaming apps, utilizing tools like Admob, Firebase, and Appatopia.

Digital Marketing Strategist

Digitalflow

•Mar 2018 - Feb 2020

Ran a digital marketing agency with 5 team members. Provided services like social media marketing and content marketing.

Marketing Manager

Breakout

•May 2021 - Jan 2001

Increased Domain Rating from 0 to 35 and scaled traffic from 100 to 15K. Owned content marketing calendar and achieved 3k sign-ups in the first 30 days of product launch.

Education

KSIT

Bachelor's of Engineering

Computer Science

Invalid Date - Jan 2020

Dropout

Skills

SEO
Content Marketing
Email Marketing
Product Marketing
Account Based Marketing
Paid Ads
Digital Marketing
Growth Hacking
Ahrefs
Sendy
Canva
Search Console
Google Analytics (GA)
Hubspot
Hotjar
Apollo
Firebase
Admob