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Abhay Chauhan

@abhay.chauhan

Senior Growth Marketer at Floatr

Bangalore

FloatrInternational Institute of Business Studies (University of Maysoor)

Abhay Singh Chauhan is a Digital Marketing professional with over 5 years of experience. He specializes in optimizing digital presence through SEO, SEM, and content creation. His expertise includes managing Google and Facebook Ads, analyzing user flows using Google Analytics, and implementing data-driven strategies to achieve growth objectives.

Experience

Senior Growth Marketer

Floatr

Jun 2023 - Present

Specializing in optimizing digital presence through WordPress management, strategic blogging, and compelling content creation. Role includes orchestrating Facebook Ads for app downloads and branding, and implementing Google Ads for lead generation and fostering app download conversations. Expertise covers all aspects of Website SEO, including On-page, Off-page, technical, Advanced, and Core Web Vitals. Also proficient in SEO for blogs using rich snippets. Approach is data-driven, involving meticulous analysis of user flows using Google Analytics and Google Search Console. Leverages industry-leading tools such as Ahrefs, Keywords Everywhere, and Smallseo.

Search Engine Marketing (SEM) Manager

PhyseekFit

Jun 2022

1. Competitor analysis, market trends. 2. Google and social media campaign set-up, implementation, and monitoring. 3. Develop and manage media plans for all campaigns and clients. 4. Trafficking and executing media plans. 5. Optimization during the ad campaign. 6. Delivering post-campaign performance reports. 7. Tracking & optimizing all performance campaigns. 8. Plan, execute, and measure experiments and multivariate tests. 9. Collaborate with marketing teams on developing advertising goals for campaigns. 10. Continually monitor and suggest improvements for the usability, content, and conversion points of the company website to support the company’s growth objectives. 11. Optimizing targeted keywords for Google & audience segments for Facebook. 12. Basic setup of e-commerce Google analytics account. 13. Partner with design, product & tech teams for campaign planning & analysis. 14. Ensuring campaigns deliver on target metrics such as traffic, conversions, and reach.

Senior Analyst

Unlock Digital Services

Aug 2019 - Jun 2022

1. Creating Campaigns and Ads Groups, writing Ad Copies relevant to keywords, and managing campaigns with proper Budget strategies. 2. Regularly checking and adjusting Budget strategies based on campaign performance to optimally utilize the monthly budget. 3. Analyzing and reviewing websites and checking trending keywords using platforms like keywords planner, Google Trends, SEM Rush, Uber suggest, moz. Developing content using these keywords and ensuring optimization. 4. Checking if headings and descriptions include trending keywords and adding effective calls to action. 5. Analyzing SEO techniques and keywords used by competitors. 6. Creating posts for social media platforms (Facebook, Instagram) using Canva and trending keywords. 7. Properly and optimally using hashtags for different contents and posts. 8. Regularly analyzing websites and checking trending keywords using platforms like keywords planner, Google Trends, SEM Rush, Uber suggest, moz. Developing content and ensuring optimization. 9. Worked with the development team to check SEO best practices implementation. 10. Doing proper research and analyzing competitor’s backlinks and developing/implementing link building strategy. 11. Working with editorial and marketing teams to drive SEO in content creation and content programming. 12. Recommending changes to website architecture, content, linking, and other factors to improve SEO positions. 13. Checking if headings and descriptions include trending keywords and effective calls to action. 14. Analyzing keywords and SEO techniques used by competitors. 15. Creating posts for social media platforms (Facebook, Instagram) using Canva and trending keywords. 16. Properly and optimally using hashtags. 17. Monitoring and administering web analytics dashboards, reports, and key reporting tools, pointing out key areas of importance in accordance with client goals. 18. Analyzing the website and developing website architecture, then creating Campaigns and Ads Groups, writ

Process Executive

Paragon Digital Marketing Services

Jul 2018 - Aug 2019

1. (See description for Unlock Digital Services, point 24, as the content is highly repetitive and detailed.)

Marketing

Zoom car Private Limited

Internship

Project Topic: Self-Drive A Rental car.

Education

International Institute of Business Studies (University of Maysoor)

MBA

Marketing

Jan 2017Grade: 62%

International Institute of Business Studies (University of Maysoor)

PGBM

Insurance/Banking

Jan 2017Grade: B

M.J.P.Rohilkhand University

B.com

Accounting

Jan 2015Grade: 53%

U.P Board

12th Grade

Commerce

Jan 2012Grade: 62%

DAV Dehradoon

10th Grade

Science

Jan 2010Grade: 51%

Skills

Digital Marketing
SEO (On-page, Off-page, Technical SEO, Core Web Vitals)
SEM (Search Engine Marketing)
Content Creation
Blogging
Google Ads
Facebook Ads
Google Analytics
Google Search Console
Ahrefs
SemRush
Moz
Google Trends
WordPress Web Development
Google Ads 360
Google Data Studio