LAKSHAY RASTOGI
@lakshayrastogi
Data Scientist Intern at CommerceIQ
Delhi
Lakshay Rastogi is a skilled data scientist with experience in developing advanced NLP and machine learning models. During an internship at CommerceIQ, he enhanced keyword research tools using models like BERT and Isolation Forest, achieving significant business impact. He has developed multiple predictive models, including cryptocurrency and divorce predictors, demonstrating proficiency in deep learning, computer vision, and various ML algorithms.
Experience
Data Scientist Intern
CommerceIQ
Keyword Research Tool - An advanced NLP-based system that optimizes marketing campaigns by creating and adding highly relevant keywords to existing SKUs, enhancing campaign performance. Led the development and optimization of a sophisticated Tool with minimal guidance, enhancing accuracy to 94%. Implemented the "roberta-large-mnli" model as a classifier to identify and penalize contradictory keywords based on semantic meaning, leading to a 14% increase in accuracy. Developed a system using BERT as a sentence transformer to rank keywords by similarity scores, reducing manual review errors by 15%. Engineered a threshold optimization function by implementing Isolation Forest and custom cost function, enhancing anomaly detection accuracy by 40% and reducing false positives by 25% across a set of keywords. Business impact - Recommending 1,000 to 1,500 keywords, enabling 4.8% more campaigns to utilize the tool for recommending keywords, resulting in an additional value of $100,000 per month.
Education
NSUT
B.Tech