Kinjal Goswami

Managed a cross-functional team working on digital strategies, SMM, SEO, Performance marketing, Website Development & UX/UI designs. Managed vendors & agency partners. Led product marketing efforts for various platforms, ensuring alignment with client business goals. Mentored interns in strategic research, content development, and project management. Facilitated client satisfaction, enhancing customer relations and driving business growth. Successfully led multiple product marketing campaigns, contributing to a significant increase in client retention. Improved team efficiency through streamlined project management processes.

Developed and executed tailored marketing strategies to meet client needs. Managed website projects and optimized internal operations to boost project delivery efficiency. Trained new team members in social media management, content writing, and client servicing. Performed brief writing, reporting & review, and strategy presentations, along with competition research.

Coordinated with internal teams to ensure timely delivery of marketing projects. Supervised junior team members and conducted training sessions on content creation and project management. Managed end-to-end product marketing for hospitality and health management software. Wrote social media content in English, Gujarati & Hindi. Conducted Quora Profile Building for clients and competition research.

Handled Social Media management, Influencer Marketing, and Paid ad campaigns. Conducted brainstorming sessions for content marketing strategies aligned with client goals. Executed off-page SEO activities to improve product visibility and engagement. Managed influencer campaigns with budgets of up to 6 lakhs, boosting brand presence.

Assisted in influencer outreach and collaboration efforts. Supported marketing coordinators and graphic designers with website copywriting, proofing, and marketing communications. Gained hands-on experience in content writing and digital strategy execution.

Elected as a member of the 'Cultural Committee' for consecutive years, planning and executing various events. Volunteered and participated in iNYS' 18, Renaissance, and TEDx Gujarat University. Completed a Summer Internship Project on 'Brand Awareness & customer satisfaction in HFFC' (2018) and a Final Project on 'Marketing & Comparison of NPS with different investment avenues and financial indicators' (2019).

Participated and volunteered in 'Lakshya', 'Sanchay', & 'Kshitij' (2013-2016). Completed a graduation project on online customized products store (2016).