Hitesh Mann

Key Job Role • Collection and ensure accuracy of data from first party/other party data sources. • Provide ongoing analytical support utilizing data management and technology to address client issues regarding data integrity. • Responsible for creating on-demand tables on S3 files using Lambda Functions and AWS Glue using Python and PySpark. • Created monitors, alarms, notifications and logs for Lambda functions, Glue Jobs, EC2 hosts using Cloudwatch. • Used AWS Glue for the data transformation, validate and data cleansing. • Worked on AWS Data Pipeline to configure data loads from S3 to into Redshift. • Participated in requirements meetings and data mapping sessions to understand business needs.

Key Job Role • Provide measurement, reporting, and analytics for digital media, website, CMR and offline. • Monitor trends and key metrics to identify areas for operational and marketing improvement. • Develop & apply advanced analytic capabilities to areas such as marketing test & learn yield Optimization, Marketing Mix Modelling and Attribution. • Develop and maintain analytical tools (R & Alteryx) & reports for evaluating performance of marketing. • Help clients to maximize their ROI by analyzing the digital media & non-media data using certain metrics & KPIs.

Key Job Role • Conduct primary and secondary research; generate and qualify market analytics/research • Account profiling which includes hard finding facts such as which hardware and software applications each prospect company has installed. • Regularly monitor and manage the updating of information in CRM, related to leads, contacts, accounts and account hierarchies in order to maintain clean and appropriately structured database.

Key Job Role • Understand & articulate business problems into technical solutions providing the requirement output. • Provide Machine Learning solutions to the stakeholders using mentioned tools (R & Power BI) • Using text mining skills on Social Media Data like NLP, Topic Modelling (using LDA) & Sentiment Analysis.

Key Job Role • Creating report that can provide information on business activity. • Creating report that can provide information on business activity. Reporting may be of daily, weekly or monthly. Report may include data, graphics, charts, pivot tables, etc using Excel.

Key Job Role • Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations. • Source the relevant and accurate information through secondary (including databases) and primary research.