Gaurav Kumar

Developed and implemented comprehensive digital marketing strategies for multiple brands, including Mangoeyes Digital, Yorkshire Skin Centre, and MySkyn, resulting in increased brand visibility and engagement. Managed Google Ads and Meta Ads campaigns, driving targeted traffic and significantly increasing lead generation. Spearheaded content marketing initiatives and optimized web presence through effective SEO practices. Analyzed campaign performance metrics and customer insights to refine strategies, enhancing overall marketing effectiveness.

Developed and led growth marketing strategy for two in-house products (ipassio and BuildUX). Managed all digital marketing aspects, including planning, research, advertising, and communications, covering markets in USA, UK, Australia, UAE, Canada, Singapore, and India. Responsible for increasing product sales and revenue, and leading digital marketing strategies across Search (organic and paid), social media, Inbound, and outbound.

Created and executed a comprehensive digital marketing strategy aligned with company goals. Optimized PPC campaigns to achieve a targeted ROI and managed ad budgets effectively. Developed a content calendar and increased organic traffic by achieving top rankings for targeted keywords. Focused on lead generation and mentoring team members.

Led and managed organic and paid digital marketing campaigns, planning and implementing effective strategies to drive sales conversion and maximize ROI. Designed the consumer's digital journey on digital assets. Utilized tools like Google Ads, Google Analytics, and Google Search Console to generate insights from customer research.

Implemented strategies for generating growth opportunities for CU Payments App. Managed mobile app marketing efforts, focusing on brand awareness, new user acquisition, and retention rate. Independently managed all digital marketing efforts, increasing quality lead conversions from organic search and social media marketing.

Planned and performed SEO strategies to achieve client goals. Monitored and evaluated search results to improve website traffic. Managed social media platforms including Facebook, Twitter, Instagram, and YouTube.

Improved the company's digital presence using SEO and SMO. Focused on continually working on Search Engine Optimization of the website and driving engagement over social media pages.