Garima Chawla

Took charge of product positioning for SMB through Go-to-Market (GTM) strategy, sales enablement, content marketing, case studies, email marketing, product adoption efforts. 54% increase in conversion in SMB deals in a quarter with creation of engaging & informative content to support product marketing initiatives, including website copy, blog posts, WhatsApp, case studies, sales deck & presentations, and sales enablement collateral. Directing content marketing, customer engagement & retention strategies to maximize upselling & cross-selling opportunities, ensuring strong customer relationships & long-term loyalty. Improved month-on-month organic traffic growth during AMJ quarter, achieving a 72% increase in July.

Worked end-to-end on the Product launch of B2B SaaS ERP software in India and US within 6 months. Increased MQLs by 5X, driving adoption & awareness with engaging content marketing strategies and digital marketing initiatives. Developed product videos and testimonials highlighting product value proposition and addressing customer challenges.

Developed content marketing strategies, boosting website traffic and lead generation by 50%. Created blog posts, articles, and other content to enhance brand awareness and improve SEO.

Gained valuable experience by working on content and digital strategies for 7+ projects across diverse industries such as commercial solar, ed-tech, and e-commerce.