Neha Gaba

Enhanced conversion rates by 15% for global clients across diverse industries through data-driven insights and performance analytics, utilizing Google Analytics, Google Ads Editor, AI and ML to drive 20% increase in ROI. Delivered tailored workshops on PMAX, Demand Gen, and AAR topics for leading Big6 Agencies (Dentsu, WPP, OMG, Publicis Groupe, Havas) with CSAT of 4.5 Driving Incremental Revenue & Product Adoption. Collaborating with CTS and Google Product Leads to craft customer-centric product roadmaps, incorporating innovative features, through competitor benchmarking and market analysis. Reinforced CX efficiency by 16.67% by harmonizing marketing strategies across cross-functional teams such as product development, sales, and quality. Prepare reports( WBR, MBR QBR) and presentations to communicate project progress and outcomes to stakeholders and management. Spearheaded online and offline user acquisition campaigns targeting the expansion of the Client’s global ecosystem, resulting in a 3x increase in the global user base primarily through Google Ads. Utilizing survey tools to analyze market trends, feedback analysis and calculate the response rate by evaluating the time study to uplift EFC seller score, CSAT. Designed and implemented a KPI framework for programs to analyze performance reporting outputs, leveraging data for new media opportunities, audience insights, and strategic decisions using data visualization tools.

Designed campaigns for DTC vertical with an Ad Spend of $130k+ and 62700 conversions and 17.01 ROAS over 3 years. Executed the complete lifecycle of Search Engine Marketing (SEM) initiatives, encompassing detailed marketing and competitor analyses, establishment of billing systems, and implementation of campaign management through Google Ads, Facebook Ads, and LinkedIn Ads, leading to a 5-15% surge in click-through rate.

Taught computer science specialisation topics such as computer architecture, RDBMS, and theory of computation, fostering improved system design efficiency.

Launched Google campaigns (B2C) and sold more than 40M AED properties naming Ritz Carlton Residences, Serenity Mansions, Damac Lagoons, Park View Residences. Implemented strategic media planning and budgeting techniques for Google and Facebook campaigns resulting in a 30% boost in leads and leveraging Google Ads Manager and Facebook Business Manager for precise campaign performance. Reduced the CPL by 20% for high end properties of Dubai while enhancing the conversion rate by 2.3%. Led the development and oversight of budgets for digital marketing campaigns, optimizing resource allocation to drive maximum return on investment. Oversaw cross-platform optimization activities and ensured ROI targets were met while managing CRO responsibilities. Drove campaign optimization by testing for tags implementation using Google Tag Manager; Executed LP checks through strategic A/B testing. Used Hotjar for in-depth analysis of user heatmaps and executed conversion funnel optimizations, resulting in a 20% surge in website traffic. Optimized campaigns by analyzing MQL and SQL trends alongside Customer Success Managers and the sales team, leveraging CRM to drive a significant 25% boost in sales.

Managed PPC, CPC and CPA campaigns, reporting and ROI tracking for client like Shield republic (US), Saddle man (US),Lion Legion (UK), Grace and Lace (US), Stand Ready (US). Boosted cross-team efficiency by spearheading successful execution of lead generation marketing campaigns alongside creative, product, and analytics teams. Produced monthly reports for campaigns and formulated MQL strategies, evaluating their impact through ROI tracking and conversion rates analysis. Elevated website traffic by 23% by harmonizing marketing strategies, incorporating SEO optimization and targeted ads, leveraging techniques such as keyword research and on-page optimization. Conducted SWOT analysis for the client’s website and developed product & marketing strategies to enhance their online presence thereby reducing bounce rate by 25%. Performed market research and competitor analysis to identify market opportunities and understand buyer's persona and market positioning.