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Faizan Pathan

@faizanpathan

Content Strategist/ Digital Marketer at World Development Corporation

Pune, Maharashtra

www.linkedin.com/in/faizanpathan99

World Development CorporationPune University

Highly skilled and multi-talented Digital Marketer with expertise in marketing strategies and promotions. Known for exceptional organizational abilities and a track record of meeting deadlines effectively. Offering years of experience and a strong passion for utilizing Psychological Studies to influence clients. A proactive professional committed to generating innovative ideas. Possesses a reputation for integrity, accountability, and reliability, making me a valuable asset to any organization.

Experience

Content Strategist/ Digital Marketer

World Development Corporation

Full-timeApr 2023 - PresentPune, India

Developed and executed comprehensive digital marketing strategies, including SEO/SEM optimization for organic traffic growth, and social media community management & targeted advertising for brand awareness and lead generation. Conducted audience research to understand their needs, preferences, and behaviours, and used insights to tailor content accordingly. Utilized marketing automation platforms to streamline campaign workflows and personalize customer journeys for improved engagement and conversions. Oversaw content production, from ideation to publication, ensuring it meets quality standards and is consistent with brand voice and style. Increased social media engagement by 25% through audience-focused content and interactive strategies. Achieved a 20% reduction in cost per lead (CPL) by implementing data-driven ad strategies and targeted promotional techniques.

Recording Engineer Intern

Soundideaz Academy

InternshipDec 2019 - Jun 2020Mumbai, India

Digital Marketer (Academic Project)

N/A

Project

Designed and executed a comprehensive digital marketing plan for the release of an indie artist's album, effectively blending creativity with strategic insights to maximize reach and engagement. Conducted thorough market research to identify trends and opportunities, informing the development of a targeted Instagram marketing strategy.

Education

Pune University

Master’s in Business Administration

Marketing

Present

Middlesex University

Bachelor’s

Music Production and Sound Engineering

Notable Modules – Music Business, Record Deals & Branding, Music Entrepreneur.

Soundideaz Academy

Diploma

Sound Engineering

Soundideaz Academy

Certification

Human Psychology

Hubspot

Certification

Digital Marketing

Invalid Date

Google

Certification

Digital Marketing

Google Ads Search Certification

Google

Certification

Digital Marketing

Google Ads Creative Certification

Google

Certification

Digital Marketing

Google Ads Display Certification

Licenses & Certifications

Diploma in Sound Engineering

Soundideaz Academy

Certification in Human Psychology

Soundideaz Academy

Certification in Digital Marketing

Hubspot

• No expiration

Google Ads Search Certification

Google

• No expiration

Google Ads Creative Certification

Google

• No expiration

Google Ads Display Certification

Google

• No expiration

Skills

SEO/SEM Optimization
Digital Marketing Strategy
Social Media Management
Content Strategy
Audience Research
Marketing Automation
Zoho CRM
Google Ads (Search, Display, Creative)
Data Analysis
Copywriting
Email Marketing
Microsoft Office Suite
Google Suite
Problem-Solving
Communication