Bradley Fernandes

Leveraged data analysis to identify trends, patterns, and relationships that informed business decision-making, resulting in a ~10% rise in User Engagement in the “Test Series” product, demonstrating the value of data-driven decision-making. Defined logics for personalized Mo-Engage push notifications sent to churning users, resulting in a 30% Retention Rate and Increasing Product Engagement Time among such users. Created and maintained the Organisation Level User Engagement Dashboard which is used as a single source of truth for tracking all post purchase user engagement metrics. Developed KPIs and Dashboards/Reports for newly launched modules to highlight key aspects of engagement informing business decision-making and driving growth. Used NLP techniques to analyze user feedback text data to identify trends in user sentiment and pain points. This information was used to inform product development and enhance the user experience. Optimized database performance by creating Materialized Views to cater to most business use cases, significantly reducing query execution time and load on the database. Mentored new recruits and teammates on database concepts, SQL queries, and data analysis, empowering them to deliver actionable insights and reports that drive business value.

Developed and maintained statistical functions and logical algorithms for analytical usage, managing the end-to-end development operations. Enriched a video streaming software with new features for data capture and analysis, expanding its functionality and value. Contributed to the quality assurance and enhancements of completed projects, while also mentoring new trainees to develop their technical skills and support the team.

Leveraged technical analysis on real-time currency data using MetaTrader5 to identify trends and advise clients on profitable trading decisions. Applied statistical techniques to analyze datasets and predict upcoming buy/sell opportunities, enhancing the company's profitability. Improved collaboration between team members to bolster productivity and achieve target realizations.