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Apurba Nath

@apurbanath

B2B Sales, Partnerships, Sales Operations Professional

Gurugram, Haryana

Crack-ED(Cardekho)ICFAI

Apurba Nath is a seasoned professional specializing in B2B Sales, Partnerships, and Sales Operations. He has a proven track record of driving substantial business growth and revenue increases across diverse sectors, including healthcare, automotive, and edtech. His expertise includes establishing strategic alliances, building internal CRMs, and leading high-performing teams to achieve ambitious sales targets.

Experience

Head of Business acquisition

Crack-ED(Cardekho)

•Feb 2023 - Present•Gurgaon

Established partnerships with CHROs at large corporates to provide sufficient job openings for Crack-ED certified students and candidates. Created 3 high performance lean teams - Lead management, Demand acquisition & BTL team. Grew the business of Crack-ED by 10X by increasing the output at 60% linear growth MOM. Built the internal CRM with LeadSquared to create a platform for job placements and employee performance resulting in 33% higher team efficiency.

Head of Partner acquisition

Fanspace (Fanclash)

•Aug 2022 - Jan 2023•Gurgaon

Partnered with Tournament organizers to fulfill the game streaming requirements. Managed promotional channels and partnering with small scale influencers and agency channels to reach from 100 to 2000 visitors in a single match. Responsible for negotiations handling and partnerships for IP rights.

Head of Partners Relations (Strategic Alliances)

21 North Europ Assistance

•Jun 2021 - Aug 2022•Gurugram

Increased monthly revenue from 6.25 lakhs to 1 CR in 10 months. Improved team efficiency by 10x to support 30% MoM business growth by creating SOPs and guidelines for process automation. Spearheaded the development of Vehicle inspection product by identifying un-catered demand from Motor-Insurance industry leading to new sales channel. Created new feature for automated booking creation via API integration to enhance booking creating process for large volume clients.

City Head Sales

GoMechanic

•Aug 2019 - May 2020•Bangalore

Identified sources of sales and grew from 0 to being a prominent challenger of Automobile after-sales Services in the city. Responsible for hiring, managing, and growing the sales team to the required necessity. Headed the Offline Marketing channel through Brand activation and events/promotional campaigns at top societies and corporate hubs. Started working at the city after 4 months of launch and grew the sales of the city from 17 lakhs to 1.2Cr in 6 months with the help of Online demand.

Business Development Manager

OYO rooms

•May 2017 - Jul 2019•Guwahati

Responsible for Supply acquisition in Guwahati City. Planning and development of sales channel to provide required demand at strategic clusters of the city. Observing competitors in the city and providing tailor made deals for clients to acquire targeted properties. Ranked as 7th top BDM Pan India during OYO BigBang 2017.

Territory Business Manager (Management Trainee)

Abbott Healthcare

•Jun 2015 - Apr 2017•Bangalore

Worked as per the management Trainee program from Campus recruitment. Responsible for growing sales of multiple brands of pharmaceuticals through continuous market survey for growing competitors, new entrants and opportunities. Achieved and maintained 100%+ sales target for 8 months consecutively.

Education

ICFAI

MBA

Jun 2013 - Feb 2015

Skills

Strategic Planning
Consultative Sales
Account Management
Negotiations
Team Leadership
Service-Level Agreements
Business Processes
Business Metrics
Business expansion