Ankita Jha

Program managed marketing initiatives with external vendors and internal stakeholders for one of the biggest horizontals in the organization. Managed end to end execution of multiple global events including Adobe Summit. Produced a variety of marketing collaterals, including client success stories, demo videos, brochures, podcasts, POVs, blogs and newsletters. Led the Digital Experience Unit’s social presence to achieve 6X growth of their LinkedIn Showcase page within one year. Collaborated with leadership on introducing AI capabilities in the Infosys marketing function.

Built, executed and optimized campaigns, events and initiatives to drive customer engagement, adoption and success across the customer lifecycle. Managed and enhanced company’s Salesforce, MuleSoft and CX-related webpages, helping grow the company’s Salesforce Practice by 20% Y-O-Y. Managed multi-channel marketing campaigns including emails, digital platforms like Google Ads, LinkedIn, Twitter. Developed marketing plans for Account Based Marketing campaigns. Created marketing content including brochures, customer success stories, microsites, email campaigns and social media posts.

Created content for newsletters, landing pages, blog for the e-commerce website. Managed and crafted emails for communicating with influencers, clients and other businesses. Provided content for advertisements on social media platforms like Facebook and Instagram.

Analyzed the budgets of State Governments to conceptualize a pitch for the tourism department. Conceptualized and created pitch proposals for revamping the online presence of individuals campaigning for the General Elections.

Assisted the director in 3 major Ad film shoots. Prepared several presentations & videos for clients and delivered under high-pressure deadlines. Co-ordinated with various departments to ensure a well-planned shoot and managed post-production schedules.