Amay Choudhary

Qualified leads from marketing campaigns as sales opportunities. Contacted potential clients through cold-calls, emails, and CRM software’s. Leveraged market intelligence and conducted research to focus on market efforts in the region. Set up meetings and calls with C-level executives for Account Executives. Worked with the Scality partner ecosystem to drive joint campaigns and sales plays.

Strategized and created social media marketing content to generate cultural awareness for the US-China Institute at Bryant University. Organized 3 cultural exchange events across campus involving over 100 international students to raise awareness about diversity & inclusion.

Managed premium merchant customer accounts for 200 customers for prepaid card issuance directly via an online platform. Conducted industry research and analyzed competitors for growth opportunities that helped me formulate a step-by-step plan of product improvement ideas. Created sales projections for the year and shared it with the sales team to analyze possible pricing options for the following financial year.

Created and executed social media marketing campaigns for companies such as World-Wide Wings, Bobbi Brown, Cornelle, Hamleys Toys on social media platforms such as Facebook, Twitter and Instagram resulting in an increase in product acquisition & customer awareness. Strategized digital marketing plans for the next year and performed research to develop intelligence on target audience and industry benchmarks to derive insights that helped better customize marketing content as per the audience.

Managed schedules for cricket and soccer tournaments spanning 3 months, coordinated, and recruited 40 sports teams & tracked a budget of approximately $5000. Solicited feedback on the event from participating teams and players via a formal survey using Google Forms and reported qualitative improvement opportunities to leadership team for future events.

Major: Team and Project Management | Minor: Finance & Communications. Dean’s List (Spring 2020 & Spring 2021) & President’s List (Spring 2020). Relevant Coursework: Operations Management | Project Management | Financial Management | Investments | Entrepreneurial Finance | Public Relations | Communications in Health Campaigns | Principles of Marketing | Financial Accounting | Managerial Accounting | Multinational Finance.