Akhil Ajayan

Train and manage the campus ambassador community and colleges for generating revenue through referrals. Develop and execute partnership campaigns from initial pitch to final execution. Develop and execute new business and revenue generating opportunities through student referrals and external partnerships nationally. Develop strategic campaigns to increase revenue of the assigned category. Organizing and managing events to boost brand awareness.

Managing the P&L for the states of Karnataka and Kerala. Developed the Kerala market from scratch by onboarding partners and setting up a sales team. Onboarded 3 new partners in Kerala for different tiers of government exams and competitive exams. Conducted market research and analysis to develop an overall strategy for product categories. Managed the marketing and lead generation campaigns through developing strategies and onboarding collaborations. Researched and identified new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services. Planned and directed the hiring and training of new sales executives. Managed the sales team to ensure company targets and standards are met by holding daily check-ins with team to set objectives for the day and monitor progress regularly. Planned and initiated the 'Community Ambassadors' program in Kerala for brand awareness and outreach.

Started as a one-man team to build collaborations and partnerships and later set up the outreach team which has closed 126 partnership deals with different colleges, schools, NGOs and media houses. Took over the International agency management vertical for our partner university - Saint Louis University - Missouri. Identified, developed and won 28 new agency partnerships in 6 months. Managed the whole PR for our international competition - Superhero U through organic marketing strategies and through appointing and coordinating with a top PR agency. Developed the brand essence for GlobalShala through the laddering process. Being the project sponsor, hired and trained interns from IIM-Indore to work on a project to develop a new strategy to enhance the digital presence of GlobalShala which resulted in a 45% growth in our social media followers. Delivered 140% growth in registrations for our events and competitions through a new strategy which made the events less complex and more attractive to the audience.

Handled the complete responsibility of managing two new districts for brand promotions, marketing campaigns and lead generation. Conducted market analysis through focus group discussions and pilot surveys to identify and strategize business development opportunities. Identified, developed and won partnership with 17 new schools for lead generation and brand promotions. Developed business development strategies focusing on strategic partnerships in a new market which resulted in 60% increase in subscription revenues.

Promoted with an additional responsibility of team lead with direct responsibility over 6 team members. Resolution of issues identified and minimizing customer complaints. Coordinated with the finance and operations department to activate customers' orders to give them the best user experience.

Held responsibility of an entire district in sales and marketing. Instrumental in scaling the business in initial years of the company through proper market research, feasibility studies, lead generation and converting them into sales. Planned various promotion campaigns and events for the company and executed it within the budget allocated. Dealer relationship management and customer relationship management.