Abdullah Ahmad

Rebuilt a profitability metric subject to enterprise-level overhauls to quantify the projected revenues from Personal Loans and Income Capture Treatment for offer targeting and investment optimization that drives the incremental revenue of more than $308 million while collaborating with a team of more than 10 stakeholders. Launched the enhanced model while assuring the quality of variables adhering to strict governance standards. Analysed and refined the segmentation-based targeting logic for 10+ spend stimulating offers across 4 industries for 30+ Cards driving an ROI of up to 300% and raising the internal standards of 2 offers from Tier-3 to Tier-2. Implemented XGboost-guided segmentation rule generation to fine-tune the strategy and conducted hypothesis testing to read the significance of the results of the campaign performance. Received a Director-level recognition within 3 months of joining and three VP-level recognitions, one within 6 months, another within 9 months and another within 15 months of joining.