Suhas BC

Marketing Expansion: Established new marketing processes for additional industries and built a strong SDR team. HubSpot CRM Setup for Sales and Marketing Team: Set up and managed the entire CRM. Setting up of landing pages, email campaigns, automated campaigns, segmentation of audience, Reports and dashboards. Lead Generation Powerhouse: Generated 1,800 Marketing Qualified Leads (MQLs) in just 8 months through inbound marketing efforts (webinars, blogs, on-demand content, events, etc.). Fueled Pipeline with Inbound: Created a $900k pipeline through effective inbound strategies. Closed Deals & Increased Leads: Secured $210k in deals and expanded marketing contacts by 3,500 through lead generation campaigns. Orchestrated a Multi-Platform Narrative: Drove the creation and implementation of a cohesive communication strategy, spanning digital landscapes and dynamic media outlets, ensuring a unified brand story resonated across all touchpoints. Guardian of Brand Identity: Maintained the consistent voice and unwavering integrity of the Probooking brand throughout all communication materials and public interactions, safeguarding its reputation. Empowered a Creative Team: Managed a talented

Brand Development: Created a new category for the Product. Content strategy, Social media strategy development. Managed workflow between staff, coordinating documents, planning, and creative material distribution. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Maintained documentation, detailing assignments, in-progress work and completed project milestones. Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions. Built a high-performing marketing team: Grew the team from 1 to 25 members, driving significant growth. Expanded client base: Onboarded 18 small businesses, 21 medium-sized businesses, and 8 enterprise clients. Boosted pipeline and revenue: Generated a $1.6 million pipeline and closed $450k in deals (average deal size: $30k).

Spearheaded US market entry: Established a comprehensive sales development reps process (SDR) including market research, competitor analysis, lead identification, email & call scripts, deck prep, and closing smaller accounts. Segmentation of users: Segment prospects based on the journey they are in and set up campaigns for them based on their needs/requirements. Upsell and Cross sell: Worked with Account Executives to work on cross sell and upsell campaigns for existing accounts. Targeted outreach: Identified over 600 accounts and 4,000 prospects for the US and APAC regions. Generated substantial pipeline: Built a $4.1 million pipeline across US and APAC. Closed key deals: Secured $550k in business. Nurturing powered growth: Nurturing campaigns converted 2 accounts into deals worth $250k. Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements. Created Pay-Per-Click campaigns to drive targeted traffic to company website. Implemented marketing automation tools to streamline and automate repetitive marketing tasks.

Drove strategic Key Opinion Leader (KOL) engagement for medium and enterprise accounts, spanning lead generation to account management, ensuring precise identification and impactful collaboration. Directed global KOL management initiatives across diverse therapeutic areas, encompassing market and landscape analysis, competitor intelligence, and the identification of scientific thought leaders. Cultivated robust client relationships and cross-functional synergy, collaborating closely with Medical Affairs, Clinical Affairs, Marketing teams and MSLs to deliver data-driven insights and achieve KOL objectives. Championed project excellence and stakeholder alignment, overseeing the planning, execution, and timely delivery of projects.

Optimized campaigns through A/B testing to increase sales. Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement. Initiated market research studies and analyzed findings. Analyzed third-party data and investigated new growth opportunities. Created business plans and project management plans to define milestones and guide account managers.