Vivek Choubey

Strategically plan and prioritize budgets, business objectives, brand goals, and function KPIs. Forecast, monitor, and evaluate weekly, monthly, and quarterly performance of digital marketing efforts. Served as the primary point of contact for Digital Marketing clients, ensuring their needs were met effectively. Managed a media budget exceeding ₹12 Crore per month / ₹150+ Crore annually. Consistently enhanced ROAS, reduced lead costs, improved lead conversion rates, and increased customer lifetime value.

Develop and execute comprehensive digital marketing strategies, manage campaign budgets for cost-effectiveness and maximum ROI, and achieve significant results in driving leads and revenue growth. Generates weekly, monthly & quarterly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitored key metrics for each client account and devised solutions to ensure achievement of deliverables. Tracked, analysed, and summarized campaign deliverables, with regular monitoring of progress.

Expertise in setting up, managing, and optimizing campaigns. Successfully leveraged diverse marketing channels, including Google Ads, Bing Ads, Meta, YouTube, Taboola, DV360 and LinkedIn, to drive customer retention and growth. Studied and implemented the functionalities and technical aspects of third-party app analytics tools like AppsFlyer, Firebase, and CleverTap.

Developed and executed tailored Google Ads strategies for various clients, resulting in increased traffic, leads, and sales. Provided regular performance reports, detailing key metrics such as CTR, CPC, conversion rates, and ROI.

Working on Google AdWords & handling both the Search as well as Contextual Targeting. Using Google Analytics code, conversion tracking code & remarketing code for proper tracking of campaigns.