Vinay Dubey

Conceptualized customer journeys and prepared relevant process maps for overdraft product users from scratch. Made significant contribution in designing risk-based customer segmentation for acquisitions. Created an automated tool to compare the performance of the Dynamo acquired customer vs the industry acquisition. Created an analytics framework for the different credit risk strategies.

Worked with the Indian State government to identify features contributing to overall governance using machine learning models. Built a segmentation model on census data and developed a classification model to identify demographic features leading to negative sentiments. Led development of CRM database marketing analytics, including client profiling, segmentation, and LTV calculation. Developed churn model using multiple ML algorithms.

Built a customer segmentation model for a global retail company using K-means clustering technique. Performed ad-hoc analysis and developed a dynamic dashboard for tracking campaign results. Conducted statistical analysis, including hypothesis formulation and exploratory data analysis.