Nisha Shetty

Increased new user acquisition by 35% through SEO, SMM, and page optimizations. Enhanced engaged sessions by 75% and boosted average engagement time by 70.53%. Achieved a 101% increase in total events and ran 21 campaigns in 2 months, reducing CPA from double to single digits. Tripled organic lead generation and improved website performance score from 73 to 79.

Spearheaded global website initiatives, boosting traffic by 20% and achieving #1 rankings in 5 regions. Architected and executed targeted paid marketing campaigns generating a 28% increase in leads and 11% decrease in CPA. Developed GTM strategies propelling market share by 15% within 6 months of product launches. Crafted email marketing campaigns enhancing conversion rates by 8% and open rates by 24%. Oversaw affiliate marketing programs, driving a 42% increase in affiliate traffic and a 10% boost in sales.

Consistently exceeded SEM performance goals aligning with business objectives. Managed and optimized B2B landing pages, designed impactful sales and marketing collaterals, and provided strategic market insights to leadership.

Developed and implemented growth strategies expanding company reach and generating a steady pipeline of qualified leads. Executed comprehensive B2B digital marketing campaigns across SEO/SEM, email, social media, and digital advertising.

Developed a wide range of content materials including E-books, collaterals, website blogs, landing pages, and Google Ads. Led an internal team in creating landing pages achieving a 50% increase in conversion rates. Created and implemented a mobile app marketing strategy resulting in a 28% increase in app downloads and 20% boost in user engagement. Secured high-quality backlinks leading to a 25% increase in organic website traffic.