Aleem Khan

Develop and implement email marketing strategies aligned with overall CRM and business objectives. Create and manage email marketing campaigns using Klaviyo and WebEngage CRM Tools. Oversee the CRM database and ensure data integrity. Cleanse and segment data to support targeted and personalized email campaigns. Set up automated email workflows triggered by user actions or predefined events. Implement drip campaigns, welcome series, abandoned cart emails, etc. Continuously test and optimize email campaigns for improved performance. Conduct A/B tests on subject lines, content, layouts, and CTAs to maximize open rates, click-through rates, conversions, and overall campaign success. Monitor and analyze email campaign metrics and KPIs, such as open rates, click-through rates, conversion rates, and revenue attribution. Collaborate with cross-functional teams, such as marketing, sales, and customer support, to align email marketing efforts with broader marketing initiatives.

Collect and interpret the relevant data. Identifying patterns and trends in data sets. Review the data for any errors, missing pages, or missing information and resolve any discrepancies. Interpret data in database using visualizations in PowerBi and update the relevant teams about possible future paths and goals.

Plan and deliver CRM strategies across the organization to retain existing customers, increasing brand loyalty, and expanding the company’s brand value. Strategically plan, execute and assess the performance of individual CRM program strategy within the internal teams. Update and maintain stakeholder records within the CRM system. Own the responsibility for retention campaigns, right from conceptualization to analysis. This includes idea generation, proposal preparation, overseeing the production process, and execution. Ensure the CRM system provides an effective sales funnel.