Navya Polamarasetty

Directed Facebook advertising campaigns for Lokal, resulting in more than 2,500 link clicks in a month for a fertility campaign, higher traffic, and higher conversion rates. To maximise ROI and performance, A/B testing, and sophisticated audience segmentation were used. Worked cross-functionally to coordinate advertising with marketing objectives. Real-time campaign monitoring and adjustment to maximise effectiveness. Used retargeting techniques to increase conversion rates. To be competitive, kept up with Facebook ad trends. Used content marketing, SEM, and SEO methods to increase Lokal's online visibility and generate organic visitors.

Developed and executed social media content strategies. Designed and scheduled visually appealing and on-brand content, which got us 2500+ impressions in a month.

Conducted in-depth market research to understand the target audience and industry trends. Profiled the target audience based on demographics and psychographics

Certified in digital marketing through bootcamp training.

Graduated with Bachelor of Architecture from MRK College of Architecture in 2023, showcasing a profound understanding of design principles for transformative architectural solutions.