Karthi Krishna

Developed and executed comprehensive digital marketing strategies, resulting in a 30% increase in online sales within six months. Managed end-to-end performance marketing campaigns, including SEM, paid social, display advertising, and email marketing. Conducted thorough market research and competitor analysis to identify new opportunities and stay ahead of industry trends. Utilized data analytics tools to monitor campaign performance, analyse key metrics and optimize campaigns for maximum ROI. Implemented and managed paid search campaigns, achieving a 25% reduction in cost-per-acquisition (CPA) through continuous optimization. Achieved 4.2 ROAS with monthly sales of 32 lakhs. Executed A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign performance. Conducted regular performance analyses to provide actionable insights and recommendations for ongoing improvement. Coordinated with clients to understand their business goals and tailor marketing strategies accordingly. Collaborated with creative teams to develop compelling ad copies and visuals that resonated with the target audience.

Manages the process for creating and maintaining Human Resources Standard Operating Procedures. Coordinates the committee efforts for the creation, edits and approval of procedures. Maintains the site for the communication of SOP information appropriately. Coordinate all payroll record-keeping processes. Identified payroll discrepancies and processed necessary corrections. Handling end-to-end onboarding data for Indian, Sri Lankan and Indonesian employees. Managing exit formalities and full & final settlements. Handling HR audit.

Exit and full and final settlements. Onboarding and Recruitment. Statutory compliance such as management of PF and ESI of all employees.

Exit and full and final settlements. Onboarding and Recruitment. Training and development. Employee engagement and training. End-to-end payroll activities. Leave management. Statutory compliance. Employment law and HR policies.