Sruti Sar

Conducted marketing mix modeling to optimize advertising budgets and improve ROI for clients in the retail and healthcare industries. Analyzed DMA/location-specific POS data and sales trends, providing actionable insights and recommendations to clients. Involved in Data Cleaning and Data Integrating processes for making the data useful for creating Machine Learning models. Implemented advanced statistical techniques, including multivariate regression analysis, to identify key drivers of sales, ROI, and effectiveness. Utilized NLP techniques and machine learning models (SVM, Naive Bayes, and logistic regression) to perform sentiment analysis on news articles about publicly traded companies and made investment recommendations to clients based on insights gained from the analysis.