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Soni Singhal

@sonisinghal

Associate Consultant at Ernst & Young LLP

Ghaziabad, India

linkedin.com/in/soni-singhal/

Ernst & Young LLPIndian Institute of Management, Tiruchirappalli

Soni Singhal is an experienced Business Analyst with over four years of expertise in requirements gathering, data analysis, and project management. They are a Certified Scrum Master skilled in process improvement and leading cross-functional teams. Proficient in data-driven analysis and automation, Soni is currently advancing strategic leadership abilities through an Executive General Management Program.

Experience

Associate Consultant

Ernst & Young LLP

•Feb 2023 - Present•INDIA

Spearheaded requirement gathering sessions with stakeholders, meticulously documenting user stories and crafting detailed functional specifications for development teams, enhancing project delivery timelines by 15%. Conducted comprehensive research and analysis on industry trends, market demands, and customer behaviour, pinpointing business opportunities and areas for improvement, leading to a 10% increase in client satisfaction. Utilized data analysis techniques to derive actionable insights, presenting visualizations to stakeholders for informed decision-making, which led to a 12% improvement in decision accuracy. Developed project plans, defined objectives, and established milestones to ensure project success, and facilitated key Scrum ceremonies, including Sprint Planning, Daily Standups, Sprint Review, and Sprint Retrospective, fostering a collaborative and iterative development environment. Led User Acceptance Testing (UAT) initiatives to validate deliverables against business requirements, ensuring 90% alignment with stakeholder expectations. Demonstrated leadership in leading cross-functional teams, promoting collaboration, and achieving project milestones with excellence.

Senior Associate

Paytm

•Jan 2022 - Aug 2022•INDIA

Gathered stakeholders’ requirements, ensured clarity of ad-hoc objectives, and worked on Excel spreadsheets, improving data handling efficiency by 20%. Acted as a liaison between the functional team and client in agile methodology and created documents such as BRD, FRD, and SRS, reducing project miscommunication by 15%. Troubleshot production issues to identify root causes and find solutions related to product configurations, server issues, or coding defects for clients, reducing issue resolution time by 25%. Analyzed sales data to find profitable opportunities, segmented deals generating maximum revenue, and produced reports and presentations for management, leading to a 5% revenue increase. Curated deadline-driven product roadmaps and project milestones to develop custom solutions, resulting in improved client satisfaction scores. Translated business requirements into technical specifications by writing Epics and User stories using agile principles (INVEST, SMART), successfully scaling product features and integrations by 20%.

Associate Game Developer

Ingenuity Gaming Pvt Ltd

•Jan 2020 - Dec 2021•INDIA

Coordinated the efforts of the game development and release cycle, ensuring smooth and timely communication among clients from inception to release, which led to a 20% reduction in project delays. Created the User Interface of Slot Games with JSON and Pixi Tools, and developed multiple games using JavaScript and TypeScript that can be operated on all intended platforms, devices, screen resolutions, and screen orientations. Achieved a significant business impact by deploying these games in production, generating revenue of approximately $1M in six months. Mentored and trained a small team of interns, preparing training schedules and timetables, resulting in a 25% increase in team productivity. Developed a dashboard for the marketing team to understand user behavior data with KPIs like the number of active users in a game, new users on games on a different periodical basis, improving data-driven decision-making by 15%.

Education

Punjab Technical University

Bachelor of Technology

Computer Science

Jul 2016 - Jul 2020•Grade: 8.58/10.00

Indian Institute of Management, Tiruchirappalli

Executive General Management Program (e-GMP)

Oct 2023 - Present

Licenses & Certifications

Certified Scrum Master

Scrum Alliance

Issued: May 2024• No expiration

EY Innovation - Agile - Bronze Learning

EY

Issued: Apr 2024• No expiration

EY Analytics - Data Science - Bronze Learning

EY

Issued: Jul 2023• No expiration

Skills

Power BI
Tableau
JIRA
Confluence
MS Visio
Excel
MS PowerPoint
MS Word
Figma
Miro
SQL
Python
Data Analysis & Visualization
Agile/Scrum Methodology
Stakeholder Management
Process Mapping
BRD
FRS
UAT
Project Management
Bid Process Management
Leadership & Team Building
Problem-Solving
Automation
Documentation & Reporting