Shriyan Mattoo
@shriyanmattoo
Product Marketing Manager at SpotDraft
Noida, Uttar Pradesh, India
Dynamic product marketing professional with 2+ years of experience in planning and executing Go-To-Market (GTM) strategies in the B2B Software-as-a-Service (SaaS) space. Other responsibilities include Sales and Customer Success (CS) enablement, leveraging growth metrics to improve Monthly and Weekly Active Users (MAUs and WAUs), and increasing product awareness through consistent, segmented messaging.
Experience
Product Marketing Manager
SpotDraft
Revamped the Help Center, adding over 30 new articles and reducing support tickets by up to 20% MoM. Introduced in-app messaging strategy using Chameleon and Whatfix to improve user engagement and increase WAUs by 4% in Q3, 2023. Developed a tiered rewards-based referral program and streamlined GTM activities by creating interactive guides, landing pages, and leveraging competitive intelligence with tools like Amplitude, Hotjar, and Google Analytics.
Digital Marketing Intern
Techbliss Solutions Pvt. Ltd.
Created engaging content for LinkedIn, Facebook, and Instagram, and prepared weekly reports to track growth rates of marketing campaigns. Assisted with website copywriting, editing, and proof-reading.
Industrial Trainee
ITC Sheraton
Worked closely with hotel professionals in core departments to expand practical knowledge and optimized customer experience by delivering superior services and effectively troubleshooting issues.
Education
ICFAI Business School
MBA
Marketing
POC of Club Speak Up - The Official Public Speaking, Soft Skills, and Debating Club of IBS Hyderabad.
Institute of Hotel Management
Bachelor of Science
Hospitality and Hotel Administration (HHA)
Member of CIG: TERI team (2016-2018) and Member of Writer's Club (2015 - 2018).
Somerville School
High School Diploma
Student Editor for the Annual school magazine – Reflections.
Licenses & Certifications
Atlassian Agile Project Management Professional Certificate
Atlassian
B2B GTM Strategy: How to Transform Your Business
SEO Certification
HubSpot Academy
Inbound Marketing Certificate
HubSpot Academy