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Shriyan Mattoo

@shriyanmattoo

Product Marketing Manager at SpotDraft

Noida, Uttar Pradesh, India

https://www.linkedin.com/in/shriyan-mattoo

SpotDraftICFAI Business School

Dynamic product marketing professional with 2+ years of experience in planning and executing Go-To-Market (GTM) strategies in the B2B Software-as-a-Service (SaaS) space. Other responsibilities include Sales and Customer Success (CS) enablement, leveraging growth metrics to improve Monthly and Weekly Active Users (MAUs and WAUs), and increasing product awareness through consistent, segmented messaging.

Experience

Product Marketing Manager

SpotDraft

Dec 2021 - Jan 2024Bangalore

Revamped the Help Center, adding over 30 new articles and reducing support tickets by up to 20% MoM. Introduced in-app messaging strategy using Chameleon and Whatfix to improve user engagement and increase WAUs by 4% in Q3, 2023. Developed a tiered rewards-based referral program and streamlined GTM activities by creating interactive guides, landing pages, and leveraging competitive intelligence with tools like Amplitude, Hotjar, and Google Analytics.

Digital Marketing Intern

Techbliss Solutions Pvt. Ltd.

Mar 2021 - May 2021Noida

Created engaging content for LinkedIn, Facebook, and Instagram, and prepared weekly reports to track growth rates of marketing campaigns. Assisted with website copywriting, editing, and proof-reading.

Industrial Trainee

ITC Sheraton

Jul 2016 - Oct 2016New Delhi

Worked closely with hotel professionals in core departments to expand practical knowledge and optimized customer experience by delivering superior services and effectively troubleshooting issues.

Education

ICFAI Business School

MBA

Marketing

Jun 2020 - Feb 2022

POC of Club Speak Up - The Official Public Speaking, Soft Skills, and Debating Club of IBS Hyderabad.

Institute of Hotel Management

Bachelor of Science

Hospitality and Hotel Administration (HHA)

Jun 2015 - Jun 2018

Member of CIG: TERI team (2016-2018) and Member of Writer's Club (2015 - 2018).

Somerville School

High School Diploma

Jun 2013 - Mar 2014Grade: 7.5

Student Editor for the Annual school magazine – Reflections.

Licenses & Certifications

Atlassian Agile Project Management Professional Certificate

Atlassian

Issued: Apr 2024• No expiration

B2B GTM Strategy: How to Transform Your Business

LinkedIn

Issued: Apr 2024• No expiration

SEO Certification

HubSpot Academy

Issued: Mar 2024• No expiration

Inbound Marketing Certificate

HubSpot Academy

Issued: Sep 2020• No expiration

Skills

Product Marketing
Growth Marketing
GTM Strategy
Sales Enablement
Customer Success Enablement
Email Marketing
HubSpot
Helpkit
Chameleon
Whatfix
Amplitude
Hotjar
Google Analytics
Content Creation
SEO