Shivam Kapoor
@shivamkapoor
Marketing Manager at SanKash
Ghaziabad
Results-oriented marketing professional with a track record in strategic marketing initiatives in ATL & BTL using diverse acquisition channels, including content creation, PPC, event management, social media, and lead generation. Skilled in team management and strategy development, with experience leading cross-functional teams of up to 40 members and delivering bespoke campaigns with up to 15x ROI.
Experience
Marketing Manager
SanKash
Spearheaded impactful campaigns including 1M+ SMS reach, 20% lead increase, and 7x ROI on Google Ads. Collaborated with tech teams as a consultant to develop UI/UX, define GTM strategy, and launch products like Payment Gateway, Forex, and Partner Onboarding. Integrated marketing automation tools to ensure a seamless customer journey and managed key accounts with impactful marketing collaterals.
Marketing Manager
Kodehash Technologies
Led a 40-member team providing guidance and mentoring for high-performance project delivery. Executed successful campaigns across Real Estate, Insurance, and eCommerce. Delivered 5,000+ high-quality leads for a real estate client at Rs. 65 per lead and maintained a 7x ROI for Conversion Ads.
Co-Founder: Marketing Strategist
Code Variac
Spearheaded strategic planning and business development, resulting in the production of videos and TV advertisements. Managed budgets ranging from Rs. 35 - 40 lakhs and led a team of 35+ members. Orchestrated effective event registration campaigns and facilitated successful market entry endeavors.
Co-Founder
The Arch Bird
Devised and executed dynamic marketing strategies elevating brand awareness. Spearheaded website development and harnessed digital marketing channels. Conducted market research and competitor analysis to inform expansion efforts and managed brand identity across all touchpoints.
Education
Amity University, Noida
Master of Business Administration
Amity University, Noida
Bachelor of Business Administration
Licenses & Certifications
The Fundamentals of Digital Marketing
Google Analytics for Beginners
SEMrush SEO Toolkit Exam
Semrush
Inbound Marketing Certified
HubSpot
Google Ads Display Certification
Google Digital Academy (Skillshop)
Sponsored Ads Foundations Certification - India
Amazon
MSME: Retail & Departmental Store Marketing
MSME