SBSatya Baral
@satyabaral
Account Based Marketing Manager at HighRadius
Bhubaneswar, India
Satya Baral is a creative and detail-oriented marketing professional specializing in B2B SaaS and Fintech. He has extensive experience developing Go-to-Market (GTM) strategies, demand generation, and lead nurturing across EU, UK, NA, and APAC markets. His expertise includes pre-sales, field enablement, and executing comprehensive marketing campaigns.
Experience
Account Based Marketing Manager (Treasury Business Unit)
HighRadius
Built the demand generation team from scratch for North America, EMEA and APAC markets to focus on promoting treasury solutions. Identified target audience/markets, understood the pain points and built persona-based messaging. Found product market fit and created brand positioning, messaging. Regularly worked with C-suite, Sales team and partner alliance team. Planned and executed inbound and outbound lead generation campaigns. Ran lead nurturing drip campaigns. Recruited and built a team of 15 marketing professionals. Trained new employees and created training material and playbooks. Allocated work, guided execution, and defined/measured KPIs.
Education
KIIT University
Bachelors
Civil Engineering
Licenses & Certifications
Email Marketing Professional
Digital Marketing Certified