Sanchita More
@sanchitamore
Data Science IT Manager at Procter & Gamble
Mumbai, MH
Data Science Professional with over 4 years of experience in e-commerce and retail. She specializes in campaign and promotion optimization, real-time search engine development, and machine learning applications. Sanchita has a proven track record of driving significant revenue growth and operational efficiency at major platforms like P&G and PharmEasy.
Experience
Data Science IT Manager
Procter & Gamble
Developing and managing data science products for e-commerce of P&G India. Created and deployed a product for Amazon to generate optimal campaigns with smart SKU-focused bidding for improved RoAS and efficiency. Experimenting with ad optimization algorithms for Flipkart to improve RoAS by 50%+. Built a product to aid Market Strategy & Planning team for optimizing Trade Spends across 13 brands, achieving annualized savings of INR 15 Cr+.
Senior Data Scientist
PharmEasy
Generated INR 100 Cr+ Revenue. Developed a transformer search to achieve 3% increase in ATC and delivered 2.5% increase in CTR via recommender systems. Built Natural Language Augmentor for synthetic data generation and a Named Entity Recognition model with 80% accuracy. Implemented Learning to Rank models and ensemble classifiers. Supervised interns and mentored colleagues while automating pipelines to increase delivery efficiency by 300%.
Education
K J Somaiya College of Engineering, Mumbai University
B.Tech
CS
St. Joseph’s High School & Junior College
Class XII
HSC
St. Joseph’s High School & Junior College
Class X
SSC