Safius Mani

Handling search engine marketing for 2+ brands of OYO Vacation Homes and Hotels across Europe and USA. Responsible for driving new user traffic through paid channels and Retargeting website drop offs through display channels. Planning, executing and optimizing Search Ads campaign on Google Ads and Bing Ads while constantly achieving an overall ROAS of 5 and contributing to 25% of total direct demand revenue and 30% to websites traffic. Planned and executed Branding, Prospecting Campaigns to build upper funnel and Re-Marketing Campaigns to drive conversions on GDN, Youtube, Facebook Ads, Programatic Ads, Criteo and RTB House. Managed all SEO activities for the company, including keyword research, content optimization, and link building. Managed the agency that we work with for content and backlinks. Led a team of CRM specialists and helped them develop and execute strategies to retain customers. Strategizing email and SMS marketing campaigns in order to increase the customer return rate. Learned and implemented the latest SEO trends and best practices. Gained experience in managing a team and working with cross-functional teams.

Manage a process that works across various PPC campaigns across all Search Engines (Google Ads, Bing Ads) Achieve a targeted ROI for all ad spends on a daily basis. Manage and optimize Desktop & Mobile SEM campaigns. Increase conversion using all available technology. Develop strategy to eliminate underperforming PPC ad copy/Keywords. Develop strategy to keep WOW growth of the accounts. Devise and Implement PPC strategies across a number of assigned client accounts. Manage budgets in line with strategy and ensure that monthly spend is on target.

Manage a process that works across various PPC campaigns across all Search Engines (Google Ads, Bing Ads) Achieve a targeted ROI for all ad spends on a daily basis. Manage and optimize Desktop & Mobile SEM campaigns. Increase conversion using all available technology. Develop strategy to eliminate underperforming PPC ad copy/Keywords. Develop strategy to keep WOW growth of the accounts. Devise and Implement PPC strategies across a number of assigned client accounts. Manage budgets in line with strategy and ensure that monthly spend is on target.