Prabhtej Bajwa

Increased website traffic by 208% and lead generation by 102% in 2 weeks through optimised Google Responsive Search and Display Ads, leveraging data-driven targeting and A/B testing. Drafted persuasive ad copy, achieving 8-11% CTR. Revamped social media strategy, growing LinkedIn followers by 108% and reach by 180% in 3 months. Built conversion-focused landing pages on Wix. Automated KPI reporting via Google Analytics & Sheets, saving 6-7 hours of manual work per week. Led a HubSpot drip campaign, increasing CTR by 51% and conversion rates by 37%.

Launched and curated engaging content, utilizing YouTube SEO strategies to reach 4.5 million views and 10.2k subscribers. Managed the end-to-end video production process using tools like Apple Final Cut Pro and Adobe Photoshop. Developed creative concepts and scripts, improving audience-retention rates by 21%.

Led a team of 4 digital marketers, overseeing end-to-end marketing initiatives. Strategised and managed targeted campaigns across Google, Facebook, Instagram, and Twitter, resulting in a spike in conversion rate by 68%. Developed robust conditional email campaigns using HubSpot, improving customer retention by 23%. Created top of the funnel marketing assets/lead-magnets (7 e-books, 6 free downloadable courses), increasing organic lead generation by 44%.

Planned and designed content for brand’s social media handles on Facebook, Instagram, LinkedIn, and Twitter using Canva.