NIKHIL SHANDILYA

Creative Strategy: Developed creative strategies for flagship products in RMG and social gaming, specifically PlayRummy and Teenpatti. Performance Marketing: Managed performance-led campaigns with a cumulative budget exceeding 10 crore, resulting in an estimated 75% improvement in ROI. Campaign Management: Developed digital strategies to optimise and scale campaigns, leading to a 3x increase in ARPU for new users and a 1.75x increase for returning users. Brand Development and Engagement: Oversaw organic marketing channels, including social media, Telegram, and WhatsApp, with a cumulative follower base of 800K. Team Collaboration: Worked with various teams such as CRM, product, data science and design to curate and execute campaigns. Agency Management: Led collaborations with external agencies and media partners to plan and execute campaigns. Regular Reporting: Provided detailed marketing updates and insights to stakeholders.

Creative Strategy: Developed creative strategy for 12+ clients by identifying & building communication narratives. Client Acquisition: Collaborated with 12+ brands in India, providing end-to-end Digital Strategic Consulting Solutions, enhancing their virtual presence and personal brand with a cumulative ticket size of 1.4+ Cr. Team Handling: Managed a team of 11 resources, ensuring smooth and quality delivery on all accounts, setting KPIs for each service, and achieving an 83% client retention rate. Strategic Consulting: Customised offerings for clients by understanding their challenges, interpreting market conditions, and uplifting their digital presence, resulting in up to 50% reduction in operational costs for branding, lead generation, and digital asset creation. Regular reporting to internal and external stakeholders on the campaign progress, optimization, competitor landscape analysis, overall trend analysis, organic and paid impression development, online reputation metrics, progress in terms of traffic, CTR, CTL, CPA and revenue generated.

Social Media Management: Designed and executed social media strategy for HYUNDAI INDIA and increased their followers by 53% in 15 months. Client Communication: Worked closely with the global teams to ensure positive ROI through digital channels. Advertising: Promoted various campaigns included haq hain hamara (Brand Anthem with Mr Shah Rukh Khan) that crossed 125+ Million views across social media. Media planning budget of INR 10Cr+ (per quarter).

Acknowledging user on social media via comment and DM. Escalating concerns & feedback to client. Analysing customer sentiments. Contest Management for brand like Domino's, Pizza hut, PVR & more.

Widened skill set by learning Brand Communication, Performance marketing, SEO, SMM and more.

Widened skill set by pursuing grad in Economics, Accounts, Business, Finance.

Widened skill set by pursuing diploma in International Marketing & Finance.