Mohd Sajjad Anver

Designed and implemented automated drop-off recovery journeys by analyzing customer friction points. Developed and deployed targeted CRM automation workflows, improving engagement rates and increasing lead conversion. Conducted A/B testing on campaign elements, resulting in improved click-through rates and overall campaign conversion rates. Implemented an RFM analysis strategy to segment customers, leading to increased campaign effectiveness and customer retention. Performed comprehensive audits of CRM accounts to ensure data accuracy and optimal system configuration. Optimized the marketing funnel, increasing lead-to-customer conversion rates.

Developed and executed promotional and brand awareness campaigns using Adobe Campaign Classic. Adhered to best practices during campaign execution, including data deduplication and quality checks. Analyzed Adobe campaign results by evaluating key business performance indicators (e.g., click rate, open rate, MAU, DAU). Utilized advanced Excel skills for data cleaning, creating PivotTables, and using complex formulas. Collaborated with the CDAG - MySql Team to resolve data-related issues. Created compelling data visualizations and stories using Tableau.

Successfully supervised various projects for multiple clients across sectors including Hospitality, Automobile, and E-Commerce. Worked on Email, SMS & Push Marketing Campaigns using automation tools like Adobe Campaign Classic, Salesforce Marketing Cloud, Netcore, MAPP, and Braze. Built various automation customer journeys (e.g., Welcome Journey, Cart Abandonment Journey) based on RFM strategy. Utilized Google Analytics/Marketing Cloud's tracking dashboard to analyze campaign effectiveness and future strategy.