Janet Paul Jithuri

Duties include preparing proposals, hosting events, and researching marketing trends. Creating a variety of content & marketing strategy for all the three group companies. Work with vendors & relevant agencies to ensure timely marketing campaign management and monitoring. Develop and implement global internal communications strategy to build employee engagement and increase alignment and execution of the organization’s strategic priorities. Ensures delivery of regular communications for all staff through a range of channels, ensuring ease of access to communications, clarity and consistency of messaging. Collaborate and engage with company leadership to understand business objectives and deliver appropriate internal communication content. Works closely with the marketing team to enhance brand image and customer engagement. Devise and deliver accurate, timely, creative, and engaging communications that have a positive impact on the flow of information through the organization and on employee engagement. Identifies and reports measures of communication effectiveness and engagement. Increase usage of video, gamification, and other engagement tools for internal communications.

Developing & executing the end-to-end marketing strategy (all mediums). Single-handedly devising campaigns, executing & managing all social media platforms. Responsible for inbound & outbound marketing efforts. Researching National & International Awards and filling the necessary forms within deadlines. Designing & sending across regular Newsletters. Writing all kinds of content for the organization. Editing & updating marketing collateral as and when required. Liaison in with Company Owners & Senior Management Team for various projects such as LinkedIn Ad campaigns, Google Display Ads, Website SEO and SERP and webinars & events. Handling news product launches & marketing. Generating & managing media coverage opportunities. Managing vendors & Negotiating as & when required. Corporate communication with important clients. Arranging events & other lead generation activities for the sales team. Managing a quarterly marketing budget with a focus on cost effectiveness. Generating analytical reports of the marketing efforts. Identifying profitable business opportunities. Cross Functioning with teams to implement best practices.

Writing website content for a variety of clients such as FMCG, Industrial Manufacturing, Fashion, Retail, E-commerce. Handling a team of 4 writers & strategizing for various clients. Managing accounts of close to 15 clients, keeping in touch with them, creating content marketing strategies with the help of SEO team. Helping the Social Media & Graphic Design Team in campaign formulation & creating the required hashtags, captions, copies, etc. Scheduling client calls/meetings, giving presentations & understanding their requirements & tailoring the content accordingly.

Research writing. Writing Press Releases & Social Media Captions. Researching and cross-checking data & facts. Social Media Promotion through various channels.

Working in a dynamic team & creating content strategy. Writing articles, blogs, press releases, doc shares, long form blogs, etc. for fashion, FMCG, retail, manufacturing & finance industries. Working in close collaboration with the Social Media & Graphic design team to formulate posts, infographics, videos, white board videos, etc.

Creating quarterly content strategies for the client. Creating plagiarism free, SEO friendly content. Writing blogs, website content, press releases, ad copies, banner copies, articles, reports, etc. Undertaking digital marketing efforts & strategizing for the same.