Mohan M

Plan and execute marketing strategies to drive brand awareness and generate MQLs/SQLs across all channels. Oversee product positioning, messaging, and go-to-market strategies. Administer Salesforce and HubSpot CRM for campaign setup and lead management. Build Power BI reports to track performance metrics and revenue. Collaborate with BDR and business units to align marketing initiatives.

Led a marketing team in executing strategies for brand awareness and lead generation. Managed market research and cold email campaign processes. Audited SPF, DKIM, and DMARC records to monitor email account health. Supervised and mentored a team of 25 employees, developing training manuals and cultivating a productive atmosphere.

Completed Quality Assurance for the Market Research process. Monitored employee performance and conducted retraining to optimize productivity. Handled cold email campaigns to generate hand raisers and tracked their journey to the sales team. Analyzed closed-won customer data to assist in pipeline generation and reported team metrics weekly.

Generated quality hand raisers to meet team targets through market research and inside sales. Sourced and verified email addresses using search engines and databases like Hoovers and Dun & Bradstreet. Updated day-to-day activities in Salesforce CRM and supported team leads in preparing regulatory documentation and findings presentations.

Identified and generated new business opportunities for IT services. Conducted in-depth research using search engines and databases such as Manta and Jigsaw. Collaborated with senior staff to learn market research processes and assisted the sales team with special projects to meet OKRs.