Keha Sharma

Developed and executed business strategies for customer acquisition, retention, and activation for Pine Labs lending vertical, leading to a 4x increase in revenue through digital channels. Leveraged top of the funnel for qualified leads through targeted digital marketing channels like WhatsApp, SMS, RCS resulting in 80% increase in digital lead sourcing. Created user journeys within the paths-to-purchase funnel by implementing CRM tools like CleverTap, Salesforce and Yellow.ai, resulting in a 3x reduction in drop-off rates. Spearheaded all co-branded campaigns & cross-functional creative asset requests for sales as well as B2B partners.

Achieved 170% increase in revenue for the Direct-to-Consumer (D2C) segment. Developed and executed a comprehensive Go-to-Market (GTM) strategy for 0to1 D2C app, successfully driving business contribution to 14% of the overall revenue. Reduced CAC by 20% by identifying new channels for customer acquisition. Managed end-to-end P&L worth INR 40 crores of the D2C app vertical. Led a cross functional team of 20+ members.

Launched a storefront with self-designed products for company's E-Commerce website, optimized digital marketing campaigns across Facebook, Instagram, Google Ads. Results: 5312 impressions and 140 clicks (CTR 2.63%).

Developed Email Marketing strategies to increase user retention from 7% to 18%. Created Discussion Guides and dipstick Surveys to understand expectations, cues and triggers for brand loyalty.

Conducted qualitative research and cultural enquiry into the men grooming space in India. Recommended brand positioning strategy and communication touchpoints to build brand affinity. Analyzed 150+ social media accounts, 80+ blogs, buying behavior on e-commerce platforms & conducted 25+ in-depth interviews.

Strategized, developed and executed social media campaigns & yearly engagement calendars for 15+ brands. Increase in no. of followers by 120%, impressions by 657%, reach by 620% & engagement by 203% in 12 weeks. Managed a team of 9 members.