Tapesh Dangi
@tapeshdangi
Lead Business Analyst
Jaipur, India
Tapesh Dangi is a results-driven Lead Business Analyst with a proven track record in managing end-to-end campaigns and customer retention strategies. He is adept at driving growth and engagement through data-driven insights and strategic partnerships. His expertise includes improving customer experiences and optimizing product metrics.
Experience
Lead Business Analyst
MyTeam11 Fantasy Sports
Led end-to-end campaign management, conceptualizing, drafting, and executing impactful campaigns across multiple platforms, resulting in better conversion and ROI. Strategically segmented users and campaigns, resulting in a remarkable 20x increase in revenue generation. Improved user behavior analysis using funnels, cohorts, and user path, reducing the uninstall rate by 10%. Successfully guided new users using nudges, tool tips, and targeted communications, leading to a substantial 25% increase in app installations and active usage. Demonstrated proficiency in basic SQL for data analysis and reporting. Enabled effective coordination between product and marketing teams, producing a respectable 7% increase in CTR. Enhanced user segmentation tactics, resulting in an impressive 11% surge in email open rates.
Education
B K Birla Institute Of Engineering And Technology - PILANI (RAJASTHAN)
B.TECH
Electrical Engineering
Licenses & Certifications
Netcore Certified Professional for Customer Engagement & Retention
Netcore/Clevertap/Moengage/WebEngage