HIMANSHU BAJPAI

Managed a 10 people team of content writers, interns & seo analysts to optimize client websites for search engines, boosting yearly traffic by 500%. Created 910 outreach emails and 318 blog posts and initiated other link-building strategies. Developed commercial landing pages for keywords like call center outsourcing, service, outbound call center, etc., tracked conversions from mobile devices and managed local SEO strategies. Made chatbot live on the website, led forms and e-books, and wrote tech stack and industries pages. Researched competitive market and created unique opportunities that boosted site traffic growth within 30 days of implementation.

Successfully coordinated with cross-functional teams, providing SEO and content requirements guidance. Created new categories such as Scholarship, Boards, NCERT, and Careers from inception, strategically building traffic to achieve a remarkable milestone of 30k daily clicks. Acted as a mentor for category owners, addressing grievances and providing guidance to enhance their performance, thereby contributing to overall team success. Managed multiple social media platforms, including Facebook, YouTube, Instagram, Pinterest, Quora, and Twitter, effectively leveraging these channels to amplify brand presence. Implemented screening process, conducting tests and screening 1st round candidates across multiple vacancies within the department, ensuring efficient selection of qualified candidates.

Successfully managed a team of 23 content writers across diverse categories such as GATE, CAT, UPSC, and UPPSC, aligning SEO efforts with specific target audience preferences and optimizing content for maximum impact. Spearheaded the establishment of GATE exam traffic that propelled yearly traffic to 4.3 million visits. Generated 84500 leads through organic SEO, email campaigns, and online ads. Exceeded 20% of the sales goals for the 4 quarters. Managed push and email notifications within a CRM, ensuring seamless and timely communication with the target audience.

Worked for Content project for Vedantu innovation pvt Ltd. Make 150 blogs live on website. Worked for Content project for Makemytrip. Wrote 200 landings pages live. Worked with the SEO team of Vedantu for writing the link building posts.