Gaurav Kumar

Managed the Digital Marketing Project with Uber (global transportation company known for ride-hailing, courier, food delivery, and freight services.) as Associate Project Manager with a team of 25 FTE(s) to execute smooth and efficient journey of campaigns. The project involved various digital strategies and channels, including Email, SMS, In-App Notifications, User Journey Automations, Lead Generation, and In-App Experience improvements. Developed and Deployed a new in-house tool "The Quality, Assurance, and Governance Tool" which is software solution specifically designed to streamline and manage the complex workflows associated with Web Ops and QA. Led the team within the Center of Excellence, where responsibilities included technical proficiency with Java, Python, Apex, GoLang, Rust; designing scalable systems; optimizing development processes; and maintaining high standards of code quality.

Successfully involved in Digital Marketing Project with Uber. Responsibilities included campaign planning and execution, market research to identify emerging trends, meticulous monitoring and management of ongoing campaigns, budget management, stakeholder communication, and establishing governance practices to ensure compliance.

Led and managed a global web operations project for DFS Group, a luxury brand client. Conceptualized and executed a long-term strategy to integrate CRM systems with web content backends. Established governance frameworks and implemented efficient tools for web operations, including quality assurance and asset localization. Played a key role in creating detailed product requirements and user stories, and spearheaded the deployment of 10 Minimum Viable Product (MVP) projects for Fortune 100 companies using Java Full Stack technologies.