Divyanshu Dwivedi

Campaign Management and Creation from scratch including journeys, SMS, WhatsApp, Emails and push of the categories and publishing them ensuring zero errors. Maintaining the data of alloted base size to categories along with preparing a campaign calendar to ensure timely execution of campaigns. Preparing segments for better reach of audience. Preparing interactive dashboards, and report preparation for business metrics like impression, acquiry, CTR etc using CleverTap, Google analytics ,Excel and Tableau, performing A/B testings. Automation of reports to reduce manual tasks. To keep an eye on team members load and their daily activities being performed. Preparing daily summary and coordinating with higher management for upcoming strategies. Measure the effectiveness of marketing strategies, balancing firm objectives and customer satisfaction. Preparing mailer html and design using figma. Training and giving KT to new joiners.

Creation of campaigns like Push, WhatsApp, SMS, Journeys etc. Analysing the user behaviour using funnels and data and coming up with effective approach through the insights obtained. Performing various experiments based on research and performance of events. Eg A|B testings etc. Evaluate data pertaining to costs to plan budgets. Develop pricing strategies, balancing firm objectives and customer satisfaction. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Develop graphics and layouts for product illustrations, company logos, and Internet websites. Creating content and sending segmented push to targeted users to increase attraction.

Planning the daily schedule, calendar for campaign to be scheduled. Handling email and push campaigns to the customers for better conversion and understanding of the product. Analyse data gathered and develop solutions or alternative methods of proceding with better conversions. Preparing the MIS report and sharing the insights with stake holder and further making changes in the campaigns as per the requirements.