Aditya Bendapudi
@adityabendapudi
Senior Data Scientist at Octro Inc.
Noida
Aditya Bendapudi is a Senior Data Scientist with experience implementing advanced predictive models, including LTV forecasting and Deep Reinforcement Learning, at Octro Inc. His expertise spans developing churn and fraud detection algorithms, optimizing marketing strategies using MMM, and building CRM tools to enhance customer retention and profitability. He is proficient in Python, SQL, and various machine learning techniques.
Experience
Senior Data Scientist
Octro Inc.
Implemented game-specific predictive models, including BG/NBD, Neural Networks, and Tree-based models, to forecast the Life Time Value (LTV) for players across different games. Transformed customer engagement through the implementation of Deep Reinforcement Learning, which facilitated the personalised delivery of Push Notifications at optimal timings. Built a CRM tool to identify hyper-targeted groups clustered on user’s interactions available across all channels to deploy activity-triggered campaigns to prevent Churn and enhance LTV.
Data Scientist
Octro Inc.
Developed a churn model using Random Forest, which accurately identified players with a high risk of leaving the platform. Executed a Marketing Mix Modelling (MMM) approach to optimise SEO spends. Transformed Campaigning Strategy using Up-Lift Model, by focusing on the "Best Responders" within target audience. Revamped Match-Making Logic for Poker, reducing wait-time and increasing table-density. Designed custom Bot Algorithms for Poker and Teenpatti.
Data Science Intern
Octro Inc.
Deployed an advanced Marketing Dashboard for daily tracking, reporting, and analysis of social media campaigns. Designed an innovative algorithm for Fraud Detection, enabling the identification and blocking of fraudsters engaged in illegal chip selling on the platform.
Education
Jaypee Institute Of Information Technology
B.Tech
CSE