Abhinav Misra

Created simplistic data model to drive personalized email/Onsite campaigns. Created implied attributes like user’s home origin, preferred airport etc. to drive customer engagement. Automated the process of Hive table generation over generic tracking log data for easier analysis. Created personalized recommendation modules to drive the Destination landing pages on the website. Deployed the models on the near real time infrastructure (Apache-Flink).

User Profile Graph (Oct 2016 – Present): Created user profiles containing various implicit and explicit attributes exhibiting user engagement for marketing campaigns. Planned a traveler life-cycle and segregated it into various phases for understanding interaction and improving engagement. Performed EDA to identify traveler’s trips using user signals and implemented a rule-based trip classification algorithm in Spark. Implemented Similarity (Distance) based activity classification algorithm. Deployed predictive model driving email targeting on big data environment. Also developed a Price Elasticity Markdown optimization model targeted towards clearing inventory.