Abhinav Saxena

Working on challenging problems extracting actionable information out of the many data sources available to Neustar. Working on different application areas that includes Identity Resolution, Marketing Analytics, Security and Fraud and other Business Solutions supported by Neustar or client's data. Creating prototypes of new algorithms and support Engineering teams in productizing these capabilities.

Working as an Advanced Analytics Consultant with the clients to gain insights from the data using data science concepts. Gathering requirements from the client and translating them to actionable solutions. Segregating the tasks and managing the team working on the deliverables and solutions. Worked on an NLP use case for entity resolution for business names using Spark-nlp. Implemented vertically integrated federated machine learning models to adhere privacy as per federated laws.

Performed market analysis of e-commerce industry, specifically in electronics and apparels. Executed account-based marketing for the product and studied the effectiveness of different digital marketing campaigns run by company’s platform.

Engaged in multiple Data Warehousing Projects and made use of Business Intelligence tools such as SAP Business Objects, Teradata and Datastage. Understood and translated business requirements into Data Warehouse Solutions; created data models and designs to meet specific business needs that required sourcing data from multiple source systems.

Understanding the business of Aditya Birla Fashion and Retail Ltd. alongside understanding the retail, e-commerce and wholesale channel. Analyzing the online campaigns for different brands and recommending the optimal baskets for click ads. Evaluating the Data Flow and Order Processing from the marketplace, brands.com and POS, to SAP through OMS.