Abhay Singh

Global SPOC for Campaign Framework & its Service Desk. Utilized Publicis Internal tools for campaign management, reporting, analysis & optimization. Used various tools for Reporting such as Adverity, Datorama, Jira, Confluence, Microsoft Azure & Growth OS.

Interacting with clients to gain insights into their requirements on the shared project and meeting the quality standards within the stringent timelines. Evaluated performance data and established benchmarks for future tracking. Outlined scope of work for technical teams using Business Requirement Documents (BRDs). Conducted data modeling and statistical analysis to note trends and draw conclusions. Collaborated cross-functionally with diverse teams in cleaning, assessing and interpreting data. Facilitated strategic decision-making by creating detailed reports across multiple data axis. Working directly with Senior Management, Consultants, Managing Consultants, Strategy Managers, and Principals/Partners & partnering with them in the various ad-hoc projects for C-level, SVP & VP positions. Identify and investigate trends, anomalies, and opportunities to improve the Strategy. Analysed operational improvements against KPIs to measure progress. Working with large data sets- analyzing, interpreting & drawing conclusions to support business-critical decisions. Performed detailed audits to identify, investigate and validate errors and skewed data. Analysed portfolio performance and made recommendations to generate commercial value and mitigate risk. Conducted root cause analysis to formulate countermeasures to business mistakes and improve operations.