Nitesh Mittal

Leading pricing and customer analytics engagements for global CPG clients across Europe and LATAM. Designed and deployed a scalable pricing decision-support tools, improving speed and usability of pricing decisions. Conducted customer-level and demographic segmentation to uncover purchase drivers and inform targeted pricing strategies. Partnered with client stakeholders to translate analytics into commercial actions impacting revenue growth. Managed and mentored a team of 2-4 analysts, ensuring high-quality delivery and structured problem-solving.

Delivered end-to-end promo and pricing analytics solutions for CPG clients, along with improving campaign effectiveness and ROI. Built price elasticity and promotional response models to optimize discounting and trade spend allocation. Supported customer-centric insights by linking promotional strategies with shopper behaviour and demand patterns. Developed KPI frameworks and dashboards aligned to business objectives for senior stakeholders. Enabled internal capability building through training programs on RGM and advanced analytics.

Designed a SaaS-based RGM platform integrating pricing, promotions, and assortment decisions. Built a Marketing Mix Modelling (MMM) solution to quantify channel impact on sales and optimize marketing investments. Delivered SKU-level insights on distribution and assortment for an automobile client, improving channel performance. Conducted competitive and category analysis to support strategic decision-making for global CPG brands.

Focus Areas: Business Analysis & Strategies, Marketing Research. MBA Project: Luxury Brand Analysis in India - Conducted comprehensive research and presented actionable strategies on market dynamics and consumer trends.