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VIVEK SINHA

@viveksinha

Program Manager

Noida, IN

https://www.linkedin.com/in/vivek-sinha1/

HiCounselor Inc.

Experienced Program Manager with 8+ years in hyper-growth startups, specializing in program and product management. The candidate is skilled in project life cycle management, product development, and GTM Strategy. They have a proven ability to lead cross-functional teams, optimize costs, and improve user experiences. Expertise includes market research, data analysis, and proficiency in digital marketing, including Google and Meta Ads.

Experience

Program Manager

HiCounselor Inc.

Mar 2022 - Present

Spearheaded the program management team for 150+ new candidates, improving onboarding efficiency and reducing turnaround time by 25%. Led product development, GTM and marketing for HiCounselor's highest selling products and Inhouse free AI resume builder, enhancing UI/UX through FIGMA and conducting UAT. Managed Google and Facebook Paid Ads campaigns, optimizing ad spend by 20% and increasing qualified leads by 35%. Successfully organized and led over 40+ Masterclasses, Virtual Job Fairs, Webinars, and Live Project Sessions. Improved candidate retention rates by 18%, contributing to an overall revenue increase of $24K–$27K.

Founder

Test Prep By EDUNATIVE

Jul 2021 - Feb 2022

Spearheaded the development and launch of an online test preparation platform. Scaled the platform to a total paid customer base of over 4,000 users with 15% repeat customers. Established strategic partnerships with exam centers in Greater Noida, implementing a revenue-sharing model.

Associate Program Manager

Upgrad Education

Sep 2020 - Mar 2021

Directed a cross-functional team to produce high-quality educational content, enhancing content delivery efficiency by 25%. Identified and maintained relationships with over 20 SMEs. Collaborated with business teams and university partners to align on content strategy, achieving a 20% increase in stakeholder satisfaction scores. Managed post-publishing activities, leading to a 40% improvement in student performance metrics.

Program Manager

Holisol Logistics

Oct 2019 - May 2020

Conducted solution modeling and demonstrations of Holisol Tech Stack. Designed and implemented CRM roadmap and strategies for existing clients. Organized and directed the growth marketing for the e-commerce division.

Program Manager, International Growth and Conversions

OYO Homes & Hotel

Oct 2017 - Oct 2019

Spearheaded the OYO Storefront user app journey, resulting in over 3,500 bookings in the first quarter post-launch. Productized OYO’s first Smart Automated Product for coupon generation. Managed the entire product lifecycle across PAN India, Southeast Asia, and the Middle East regions. Spearheaded growth initiatives for OYO LIFE and international markets (SE Asia, EMEA, LATAM, OYO UK, OYO USA). Designed and executed CRM campaigns on MO Engage & Mailchimp.

Quality Analyst

Tata Power Strategic Engineering Division

Nov 2015 - Oct 2017

Maintained quality documents for the entire project as part of the Document Verification Cell. Conducted robust QA/C tasks and tests, compiled inspection results, and made recommendations.

Education

MBA

Product Management & Business Analytics

Jan 2022 - Jan 2023

PGDM

Business

Jan 2021 - Jan 2022

Liverpool John Moore's University, Liverpool Business School, Liverpool Institute of Management Technology, Ghaziabad

M.Tech

Jul 2014 - Aug 2017

Licenses & Certifications

Data Analysis Using Generative AI 2024

Skill Nation

• No expiration

Generative AI Marketing 2024

Leela Shankar & Co

• No expiration

Advanced Microsoft Co-Pilot 2024

Skill Nation

• No expiration

Advanced Google & Meta Ads Management & PPC 2024

Skill Nation

• No expiration

Advanced LinkedIn Marketing & Growth Strategy 2024

Growth School by Vaibhav Sisinty

• No expiration

Skills

AI-Driven Marketing
Paid Ads Management
Generative AI & Prompt Engineering
Data Analytics & Visualization
Project Management
Cross-Vertical Team Leadership
Program Management
Product Development
Product Marketing & Growth
Performance Marketing
Communication
Decision-Making
Leadership
Cross-Functional Management